Your commercial. On their TV. In the homes you want.

Where your commercial actually shows up

This is streaming TV. The same living-room screen they already watch at night. It is not buying a 30 on Channel 3 for everyone in Cleveland.

They open Hulu, Peacock, Max, or another app on the smart TV or streaming box they already own. Mid-show, a commercial break hits. Your 15 or 30 second spot plays like a normal TV ad. Ad Critter says these living room spots are non-skippable and stay on screen. Then their show comes back. Same household can see you again on another device in the house.

You pick the homes. Then Ad Critter finds them on those apps. Cleveland, Akron, and Canton zips you already work. Homeowners. Not “anyone in Ohio watching ESPN.”

Networks and apps they name

Ad Critter’s own pages list these. They also say you can pick networks and shows, or let their system place the spots. Ask them to pull the live list for our zips before we spend. Fill can change week to week.

They also say they work with “all the top networks and shows,” plus the major streaming platforms and devices. That usually means more than the eight names above. Do not treat Tubi, Pluto, Roku Channel, or YouTube TV as confirmed until they show it in the platform.

What to ask them to favor

Make them show airing logs. Network or app, approximate time of day, and that it was a Cleveland-area household. A dashboard impression total is not enough.

What people need to hear from you

You are not a tear-off company. You restore aging asphalt shingles that are still intact. The ads have to say that, because most people who need you still think they need a new roof.

Your crew sprays a plant-based oil. It soaks into the shingle and puts back what Ohio weather dried out. Flexibility comes back. The color does not change. It is not paint, not a coating, not waterproofing, and it does not seal leaks. You inspect first. Treat it if it qualifies. Say no if it should come off.

What that commercial should say

Every paid ad has one job. Get them to call you or request a quote on roofhubohio.com. Not roofmaxx.com.

Who should see the commercial

Homes in your exclusive territory. The TV buy finds them on Hulu and the rest. It does not buy another dealer’s zip codes.

If the first round works, you can later try people sitting at replacement shops, and property managers only if you want that work on the calendar.

What Ad Critter actually does

It is a buying tool. The core product for you is streaming TV. Internet ads and digital boards are extras around the commercial.

They have a library of stock ads. Skip that for this. Use your own process video and your own language. No “sealant.” No “waterproofing.” Corporate marketing still has to approve before anything goes live.

There is a monthly software fee on top of the ad spend. Listings often put that around $149. Media is extra. Get the real number in writing, plus a live Cleveland streaming and board list, before you spend.

Internet ads. On hold.

This is not Google search. Even so, corporate’s PPC policy bans independent paid search and is worded broadly on paid traffic to Roof Maxx branded pages. Do not run website display until marketing says yes in writing. Facebook ads in your exclusive zips are a different, written lane.

Who to show it to, in order

1. Your area, homeowners, older homes. That is the core buy.
2. People who already hit roofhubohio.com. If those do not book, the follow-up is the problem, not the billboard.
3. People looking for a new roof. Honest copy. Inspection, not a promise every roof qualifies.
4. People near the big tear-off shops. Offer the checkup. No coupon war.

Ask to run on news, weather, home, and local sites. Cap how many times the same person sees it.

Digital billboards. 7 to 10 seconds.

Nobody learns how soy oil works at 55 mph. They can catch your name, one short line, and your phone number. Boards make you look established so the commercial does not feel like a stranger. They do not close the job.

Keep the words tiny. One line plus the phone. High contrast. Readable at night. No savings math on the board.

Aim for commutes into suburbs with 1990s to 2010s housing, once you can see the live board list. Boards must sit in your exclusive territory. Skip another dealer’s towns and skip tourist-only boards unless those drivers live in your zips.

You are buying short digital plays, not a painted board for two or three months. Easier to test. Easier to shut off. You only “own” a specific board if it is actually on that list.

TV first. Then the extras.

The commercial does the explaining. Web and boards keep your name around. Same phone. Same site. You inspect first.

A first TV test. Not a budget yet.

1. Have Ad Critter export the live streaming list for Cleveland, Akron, and Canton. Which apps. Which networks. Sample household reach in your zips.
2. Cut a 15 and a 30 from your process video. Put your phone and roofhubohio.com on screen.
3. Run TV for about four weeks. Add web if you want people to click. Add boards only after you have seen the board map.
4. Score inspections and jobs sold, plus airing logs. Not just a dashboard total.
5. Unique web address, tracked number, and a source tag in the office before day one.

Before anything goes live

This is extra advertising, not a replacement for your website or Google listing. It also is not radio, print, or a long static board. Start small. Ask them to show you where ads actually ran, and what you still pay if you pause.

What to do next